Whether you’re an independent NFT artist or an NFT project with a dedicated team working on social media and content, chances are you’ll want to build your own NFT community.
It’ll help market your project and keep your fans updated on the NFT’s roadmap goals. Building your NFT community can be a great way to engage with customers and create a sense of loyalty.
This guide will show you how to get started.
Identify your NFT target audience.
Before you build your community, you need to identify your audience. If your NFT project is marketed toward women aged 25-32, you should start creating content for Instagram aimed toward this target demographic.
NFT communities are spread across many social media platforms and even in social NFT marketplaces like Coinbase NFT.
They could be on Twitter, Instagram, and Facebook Groups. Many NFT projects have their Discord to talk about project milestones and provide their audience with benefits, while there’s a variety of thriving NFT subreddits on Reddit, such as r/NFTs and r/NFTgiveaways.
The best way to identify your NFT target audience is to ask yourself what demographic would be interested in your NFT project.
If your NFT project is a video game, you should market your community towards the gaming subreddits and live host streams on Twitch.
If it’s a collaborative work between artists, you might instead promote your project on Instagram.
Use NFT social media channels to build your community.
A crypto community involves investors, fans, crypto enthusiasts, and newcomers interested in your NFT project. They’ll want to know all the details about how your NFT project works, its roadmap, and how to contact the team developers to prove its legitimacy.
As NFT enthusiasts are social beings on the internet, their preferred communication channel is through social media and social apps. Here’s a brief summary of how each of them works:
- Telegram is a messaging app where you can create group chats for your NFT community. It benefits from providing your NFT followers the option to communicate in real-time with text chat.
- Reddit provides you with a channel to expose your NFT project’s ideas, raise awareness, and request feedback. You can post in major NFT subreddits or create your subreddit for your NFT project. Always check out a sub’s rules before posting, especially regarding promotions.
- Twitter is the best platform for promoting NFT airdrops using the hashtags #nftairdrop or #nftgiveaway. It’s the best social media platform for sending freebies wrapped in crypto to possible NFT fans and hosting contests or giveaways. You can also use it for quick announcements and short messages about your NFT project.
- Discord is the best channel to directly communicate with your followers and keep all the information about your project in one place. Unlike a website, you can host live events, Q&As, and upload screenshots and videos of progress in your NFT project. You can also use it to reward NFT enthusiasts who join your community through the Twitter contests.
- Instagram is a good channel for raising awareness of your NFT art, hosting giveaways, and posting reels about your NFT project to direct NFT enthusiasts to your Discord. Meta is currently developing a way to integrate NFT sales within Instagram, so in the near future, it’ll become a more prominent player in the social NFT marketplace niche.
Every NFT community should at least have a Discord and Twitter for updates.
Build excitement in your NFT community through events
Organizing interactive events is a significant component of building a good NFT community. Who doesn’t love participating on a giveaway of NFTs and crypto, even if they don’t know much about the project itself?
It’s the perfect opportunity for them to learn more about it!
An event could be an invitation contest, where the group member who invites an X number of participants to the project’s Discord gets a reward, such as a token or even an NFT. Hosting events builds excitement and potentially helps raise awareness about your NFT project. This will help grow your crypto community through organic marketing through social media posts.
Another good platform for hosting such events is Twitter Spaces, where you can host weekly AMAs or Discord live streams showcasing features available to NFT members.
If your NFT is a gaming project, consider hosting a competition and providing prizes to the winners in crypto or even physical items.
The purpose of hosting events is to get people engaged with your community and invite other members to join in the fun.
Build a solid community management team
Your NFT project team is similar to a customer service department in a business. Your team members should be able to reply to FAQs and help moderate social media channels and Discord groups properly. Of course, it’s impossible to be available 24/7, but attending to matters swiftly is essential to enhance trust in your NFT community.
Finally, no matter your available budget, no amount of money can purchase trust in your NFT project. Trustworthiness is increased by meeting your project deadlines, delivering on promises, and showing proof that your team is actively working on creating a quality NFT project.
People are warier than ever about NFT scams and will want social proof that your NFT project is worth the investment. This is where your NFT community comes in: it’s a growing, living social proof that your team is committed to delivering the real deal to its community members.
Final words about building your own NFT community
So, how do you go about building an NFT community? It’s not as hard as it may seem. We’ve outlined a few things to keep in mind when starting in this guide.
But remember, the most important thing is to be authentic and always put your fans and NFT backers first.
Learn more about What are NFTs and how to start making money as an NFT artist by checking out our guides here.
