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Blog Post Structure

Blogs should be a minimum of 1600 words, though we can make cases for shorter pieces with major impact. Don’t force extra words to hit a word count.

Our posts will be edited by our in-house team to ensure word economy and optimization for What are NFTs.

We reserve the right of editing submitted guest posts to ensure they fit within our guidelines and can be targeted to our audience.

Introduction

We prefer kicking off our blog posts with a great intro. There’s no strict word count regarding the introduction, but it must have a hook and hint at what’s to come. Stating facts and statistics with proper links is always a plus.

The purpose of the intro is to draw the reader’s attention from the beginning.

Titles and subheadings should use sentence case capitalization. Subheadings are used to separate sections of the article.

We love bullet points, as long as they are relevant. Use them for major takeaways in each section or for step-by-step tutorials.

Body

The body is where you use your primary keywords and divide each section using subheadings. Use subheadings to improve the flow and makes it easy for readers to scroll.

You can use as many subheadings as needed to explain your ideas, and use subordinate subheadings when necessary: H2, H3, H4, and so on.

Explain in concise detail your ideas and contrast them with opposing concepts to have a 360 analysis of your topic. Feel free to link to high-authority sources, but be careful of linking to competitor websites.

Line break under every header and between paragraphs and use bullet points when needed.

Conclusion

The conclusion summarizes the ideas presented in the body and the main takeaways for the reader. Avoid using subheadings in the conclusion and try to keep it less than 150 words.

We highly advise you to add our call-to-action at the end of the article.

Requirements

• Original content that is well-researched and well-written.
• It should not have been published previously elsewhere.
• Ask yourself the post’s purpose. Is it providing the reader with value?
• Strong, relevant backlinks. Minimum three backlinks per guest post.
• If you have posts related to the topic, we welcome you to link back to them. The link will be No-Follow.
• Use backlinks from credible, authoritative sources.
• Formatted for readability.
• Write a compelling title that includes the pitched keyword
• Break up text into short paragraphs; aim for no more than 5 sentences.
• Include images. Images should be properly credited to avoid copyright violations.

What We’re Looking For

Many NFT news are monopolized by the biggest NFT blogs in the industry, so we don’t try to compete with them.

What You Should Do:

• Speak directly to the audience.
• Write in simple terms.
• Avoid fluff.

What To Avoid:

Don’t poke fun at other NFT blogs, influencers, or news sources.

What are NFTs adds a creative spin to existing ideas and news in the NFT space.

When we say add a creative spin, we mean:

• Deconstructing concepts in the NFT space to make them easier to understand.
• Write thoughts and opinions on existing NFT concepts.
• Describe use cases of NFTs in different industries.
• Analyze NFT collections and their pros and cons.
• Compare software used in the NFT space with each other.
• Interview NFT projects with innovative ideas.

What are NFTs is committed to collaborate with NFT community projects, collections and individuals with innovative ideas.

We want to provide smaller NFT communities with a platform where they can speak with a voice of their own.

We value featured articles and interviews to NFT projects, especially those disrupting the space.

If you have first-hand experience working with these projects, or are acquainted with members of their team, we encourage you to pitch us your idea.

Links

Links are always well-received in our blog posts, and to ensure the best practices when citing sources, we encourage you to follow these tips:

• Always add sources for statistics and data.
• Avoid linking to competitor websites, except for thought leaders (e.g: Forbes) or Medium publications.
• Don’t link to dictionaries or definitions.
• Avoid linking to online courses or pay-walled posts.
• Don’t link to Google Docs files or PDFs.
• The more recent the post you’re linking, the better. We prefer links that are less than two years old, but exceptions are possible.

Many NFT updates are done through social media posts, primarily Twitter. When linking to Twitter, ensure that the post is public and available, as some tweets could be deleted. If the link isn’t public, feel free to add a screenshot of the tweet instead.

Jargon

The NFT space is full of jargon and complex terms. What are NFTs demistifies Blockchain, cryptocurrency, the Metaverse, and NFTs. We deconstruct jargon to make it understandable and assume our readers are new to the space.

When explaining jargon or complex terms, use an “explain like I’m five” style for definitions.

Fluff

Fluff is slang for padding when writing. When you’re writing just to reach a word count and not to inform, you’re writing fluff.

Plagiarism

We have a zero tolerance policy for plagiarized or duplicate content. All of our content is revised using different plagiarism-checker tools and software to ensure there are no issues with sources and SEO.

We highly encourage you to double check your guest post for plagiarism before submitting the copy. Even the best writers can uninentionally plagiarize from time to time, so this should be a top priority for all submissions.

We know many recurring terms and definitions could possibly trigger unintentional plagiarism, so try to be careful with wording and paraphrase when possible.

Before submitting a pitch, double-check that it hasn’t been posted on our blog. Use the search function at the top of our blog to search for your post’s title and keywords to verify.